Watch Out for Fake Competitions on Social Media Channels

Unfortunately, the winner of the competition was only 17 so couldn’t claim their prize, so we are reopening it again for anyone who likes and shares this page.”

Does this sound familiar? Sadly, I see it all the time on Facebook because my family and friends like and share these pages, but they are in fact a scam.

These “competitions” are a great way for people to make money and harvest your information. When you hit that “Share” button more people see it and when you like the page, information gets shared with the person running that group.

So, here are some useful hints and tips to help you spot the fakes. The example I’ll be focusing on is a Cadbury Rewards Competition that I’ve seen circulating Facebook recently which is a page pretending to be the official Cadbury Dairy Milk Facebook Page.

This Cadbury Rewards post appeared on my Facebook timeline a few times over the weekend and all posts were slightly different:

  • Slightly different wording
  • Slightly different pictures

But they all had one thing in common…. They were not real.

As mentioned above the motivation is twofold:

  • They collect your personal data when you like the page
  • The pages are then sold for profit
Cadbury Rewards Scam
Cadbury Rewards Scam

At first glance, competitions like this page appear professional, you can expect to see lots of professional looking pictures, pictures of people who you associate with that brand (Richard Branson is on a lot of Virgin pages for example) but what you don’t see a lot of is actual content!

What you need to ask yourself is “Would you expect the real Cadbury page to only have 6,201 followers, no background image at the top and only 3 posts in total?”, the answer to this would be no.

One thing Facebook does is have a section on “Page transparency”, which is shown right at the bottom of this image.

Page Transparency on Facebook

If you click on it it will tell you a few useful things:

  • If the page has ever changed name
  • When the page was created
  • Who the owners of the account are (if they have registered this as a formal account with Facebook)

This page was created the same day the competition was shared by one of my friends. This is always really important to check.

If the page and the competition are both new, it is more than likely to be fake!

This is the real Cadburys Dairy Milk page.

It was created on 3rd March 2009 and has 16.6 million followers. If you look through the page, there is lots of content, comments and pictures stretching back for many years…. Not a few days!

You can also check the authenticity of a page by looking out for the blue tick. This tick illustrates that the page has been certified as the official page by Facebook.

To conclude, be cautious next time you come across a competition on any social media channel and always do a background check before sharing, liking or entering any personal details.


Written by Matt Riley.




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Cadbury Rewards Scam 2
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